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Revolutionary all-day lip colour. Transfer-proof. Waterproof. Life-proof.‚ Welcome to stunning, no-fade shades that literally last all day. Our high-tech vegan formula hyper-stains for colour that just wont budge, while keeping lips soft and hydrated. The pioneering masque delivers an ultra-pigment and the activator mist locks in the colour. Then simply Peel Reveal for ultimate staying power. Lips stay soft all day, as our formula hydrates where others dry. Colour wont transfer, fade or feather, and is waterproof too. Washes off with a regular oil-based cleanser. Each lab-perfected colour works with your own chemistry to create a shade that unique to you.‚ Vegan, cruelty-free and gluten-free. Responsibly formulated with safe ingredients.‚ Sensational stay-put color. Just Peel Reveal¦ and get on with your day.